Alex Chausovsky is the research manager, Motion & Drives Group with IMS Research. He will be giving a keynote presentation at Motor, Drive & Automation Systems 2010 titled "Motors, Drives and Motion Control - Global Market Update". Alex took the time to discuss this topic, its value and its importance in today’s environment.
 Alex Chausovsky is the research manager of IMS Research’s Motion & Drives group. His areas of expertise include Industrial Motors, Motion Control, as well as Low Voltage and Medium Voltage AC and DC motor drives. Alex is also a native Russian speaker, allowing him to undertake custom research projects that focus on Eastern Europe and the Russian Federation.
Alex holds a BBA in International Business from the University of Texas at Austin and an MBA from Texas State University. He is based in the company’s Austin, TX. |
Q: Are there any technology advancements or economical factors that make your presentation timely?
A: The global markets for industrial motors, electric drives, and motion controls are constantly changing. After several years of robust, double-digit growth, the markets are in contraction since late 2008 as a result of the global economic downturn. The presentation with provide the most current and accurate market data available.
Q: How can/will the information you provide impact attendees or their business operations?
A: Considering today's difficult business environment, it is especially critical to understand how industrial automation markets are segmented by product type, region, industry sector, and various technical specifications. In addition, reliable and current market forecasts and market shares of the leading suppliers, provide industry personnel with the knowledge necessary for success in these turbulent times.
Q: What lasting value will the attendee receive?
A: The attendee will gain insight into various industrial automation electronics markets, and better understand the products, trends, and segmentations that make up these markets.
Brian Taylor is the senior vice president with Power Efficiency Corp. He will be giving a presentation at Motor, Drive & Automation Systems 2010 titled "Motor Systems Efficiency and Advancements".
 Brian Taylor is the Sr. Vice President at Power Efficiency Corporation, which is a green energy company focused on efficiency technologies for electric motors.
Prior to joining Power Efficiency Corporation, Mr. Taylor was Business Manager, Standard Drives of Rockwell Automation and was responsible for the global standard drives business. In his 19 years with Rockwell Automation he held various positions of increasing responsibility, including management positions in the Company's Industrial Controls and Presence Sensing Businesses. Mr. Taylor started his career as a Software Engineer in the PLC business with Rockwell Automation in 1988. |
Q: Are there any technology advancements or economical factors that make your presentation timely?
A: Over the last year the political, business and economic climate has changed and we are now seeing a bigger focus on energy efficiency. First, politically we have seen much more focus on using energy efficiency to jump start our move towards energy independence. In addition, the difficult economic times have forced businesses to operate more efficiently to maintain profits. Since industrial electric motors consume more the over 20 percent of all the electric consumed in the US this is a logical area to focus on energy efficiency.
Q: How will the information you provide impact attendees or their business operations?
A: The information in the presentation will discuss several options to make AC induction motors more energy efficiency. Attendees can then use this information to reduce energy consumption and costs for their company and/or customers.
Q: Who is your presentation most targeted towards?
A: Product Managers, Design Engineers and Operations Managers of OEM’s or businesses that are looking for technologies to reduce energy consumptions with AC induction motors.
Q: What lasting value will the attendee receive?
A: A toolbox of technologies that can be used to reduce energy costs with AC induction motors. Plus, the latest technology on motor efficiency that can be used to save energy and provide OEM’s with possible competitive advantages.
Patrick Heath is the marketing manager with Microchip Technology, Inc. and Daniel Torres is an applications engineer with Microchip Technology, Inc. They will be giving a presentation at Motor, Drive & Automation Systems 2010 titled "Regenerative Braking of BLDC Motors".
 Daniel Torres joined Microchip Technology in 2007 as an Applications Engineer in the Company’s High Performance Microcontroller Division, and has worked in motor control, power conversion and embedded systems since 2003. He is also responsible for the development of complex algorithms to support motor control-based applications, and he develops materials such as application notes, product data sheets, software development, hardware and software tools, training and customer application support.
 Patrick Heath is a marketing manager for Microchip’s High-Performance Microcontroller Division. Patrick has over 25 years of experience in the semiconductor industry, including time spent in product-engineering management and in marketing 16-bit microcontrollers and Digital Signal Controllers (DSCs). He currently manages Microchip’s Motor Control Program.
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Q: Are there any technology advancements or economical factors that make your presentation timely?
A: There are major technological advancements associated with the topic of regenerative braking of BLDC motors. Currently, we are witnessing a significant trend toward the introduction of energy-efficient products. Designers of such products make sure that the product delivers the most performance possible for every unit of energy it consumes. Regenerative braking recovers energy from the motor during braking and feeds it into the supply system. In this way, it provides a major advantage in terms of mileage and efficiency. Hence, the timing of the presentation coincides with market trends toward “Green” products and energy-efficiency.
Q: How will the information you provide impact attendees or their business operations?
A: This presentation will cover covers the basic implementation of regenerative braking. If a designer chooses to implement this concept into his or her next product, their product will obviously perform better (in terms of power savings) than competitor products that do not have this feature. The implementation of regenerative braking will not result in an immediate difference immediately, but rather better performance in the long run. This is because the energy fed back during each braking instance is small. However, over a period of time, the effect can be substantial.
Q: Who is your presentation most targeted towards?
A: This presentation is best suited for design engineers and marketing managers wanting to give their products an edge over the competition, and to differentiate their products in the marketplace.
Q: What lasting value will the attendee receive?
A: After attending the presentation, attendees will understand that the implementation of regenerative braking is simple and easy, and can be done without any major changes to their design. Once attendees return to their office, they will want to implement this the feature into their design.
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